Gretchen Poulos-BartonKiller Metaphors — Or How A Metaphor Can Kill YouIn 2015, Sarah Kliff of VOX news conducted a stunning investigation into the different ways hospitals think of, prepare for and respond to…5 min read·Jan 30, 2021----
Gretchen Poulos-BartoninOlson ZaltmanThe Science of Winning with Stories: Using Agency, Urgency, and CommunityThe Democratic Party has been relying on a largely outmoded approach to communicate with voters. The science of the mind has revealed much…6 min read·Sep 18, 2020----
Gretchen Poulos-BartoninOlson ZaltmanKiller Metaphors — How A Metaphor Can Kill You (or Save Your Life)In 2015, Sarah Kliff and VOX news conducted a remarkable investigation into the different ways hospitals think of, prepare for and respond…5 min read·Apr 3, 2020----